by Jen Hopkins

You know you need a wrinkle cream, but how do you find the one thatas going to work for you? There are dozens of choices at the drugstore, and even some at the grocery store. Or maybe you need one that can be ordered online? Should you trust your friend, whoas encouraging you to try the one she uses, which is sold through network marketing? Should you choose at random, or is there a way to make an informed decision?

Almost all wrinkle cream marketing contains the same claims. There isn’t a manufacturer that doesn’t think their cream works to reduce fine lines. They all say that their product will delay signs of aging. Every anti aging cream is meant to make you look younger in a relatively short time. Therefore, going by the manufacturer’s claims doesn’t help you very much.

The word-of-mouth approach is another possibility. The advantage of getting feedback from people who have actually tried the product would be ideal. However, they would have to be people whose judgment you trust so that you could have faith in their recommendation.

But then, how many people do you know who fit the bill? There are so many products out there, you may have to look hard for someone whoas tried the one youare interested in. And then thereas the problem of different skin types; what works for one person might not work for you.

So where do you look for guidance? There are people and institutions that have done scientific testing on the effects on wrinkle cream, but you generally only hear about it in the form of marketing claims. The only studies that are likely to reach you are the one that show some product to be efficient and superior. But what about all the others? Is there any independent information out there?

Over the counter wrinkle creams are usually only tested in a before and after study, where you look for any effect of the treatment. If it were a prescription product, it would also have to be compared to a simple moisturizer to see if it delivered any additional advantage, but this is not done with most drugstore products.

Fortunately, there is some information available about most common anti-wrinkle ingredients. A type of vitamin A known as retinoids, used in some prescription products, has shown promise, and can be found in some drugstore products as well. It has been shown to be effective for many users, though it may take up to a year for the full effect to be seen. Hydroxy acids and antioxidants have also been tested, though they may not be quite as effective.

The benefit of wrinkle creams comes primary from their ability to moisturize and protect the skin, which does not require an expensive product. Rather than paying 200 dollars for a specialized cream, you may wish to try a less expensive option to see if it works for you. Studies have shown that drugstore creams perform very similarly to creams that contain aexclusivea anti-aging ingredients.

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